Advertising campaigns

Advertising's strength is its ability to be concise - with a visual, a headline, a bodycopy. We select just a few words to communicate a lot: who we are, what has happened, what we do, what the news is. It's a hard task for everyone: for us, it's thinking, resources and exposition. For you, it's listening, understanding and, we hope, interest. So it's better to be honest and not try to appear to be something we are not; we can change the graphics and the words, but the image to be conveyed is the same.

YEAR 2012/2013 - Year 2012/2013 - "Beta 80 Group. A story to be told"

Multi-subject corporate advertising campaign.
Established on unique, talented people, it is a great enterprise, with an international outlook. All this is told by Pietro, Barbara, Daniele, Oscar and Daniele in three movies and respectively in their posters: "Just as you", “The Border Man” and “Great!”. Beta 80 Group’s history is made by its people, featuring a plot that has been unravelled for over twenty five years.

Art: Maurizio Morlacchi
Copy: Francesco Marchitti

 

Year 2009 - "Each of us has a large enterprise at heart"

Institutional advertising campaign.
If a company has grown big, then a great enterprise has been performed, and even more so if, as the bodycopy reminds us, "Beta 80 Group remains loyal to its culture and its criteria for development: constant dialogue with customers, enthusiasm for concreteness and a sense of results". This is why "helping companies to become big" is really a great enterprise.

Art: Maurizio Morlacchi
Copy: Francesco Marchitti

 

Year 2008 - "If you're not satisfied, change your partner"

Multi-subject institutional advertising campaign. Choosing a partner means sharing aims and achieving them together. With its experience of technological codes acquired up to now, Beta 80 Group intends more and more to speak the language of its customers, going alongside them towards their goals and fulfilling their needs. "Beta 80 Group is looking forward to meeting you with open arms". "Beta80 Group is always with you". The effect of immediacy and expressive simplicity, belonging to the world of the comic, continues. Beta 80 Group is here and offers itself as a partner - reliable, present and concrete.

Art: Maurizio Morlacchi
Copy: Alessandro Borgomaneri

 

Year 2006 - Look ..., look at what we're doing

The 2006 product campaign went on with the 2005 concept, which had been very popular with the public. In those years advertising in the ICT sector made wide use of Photoshop effects and created pages full of appeals. Beta 80 Group, however, continued with the essential nature of its cartoon. The gaze of the "little eyes" fell this time on the products. Beta 80 Group's proprietary software platforms are at the centre of the advertising. The MAUT product, forerunner of Stockager®, and the emma - emergency management - software, are the inspiration for creating the headlines.

Art: Maurizio Morlacchi
Copy: Alessandro Borgomaneri

 

Year 2005 - "Look, look."

In the infinity sign that features in Beta 80 Group's logo, a pair of "little eyes" appears. They gaze out curiously, rather surprised and rather searchingly.
"Look, look": the headline confirms this. And it really is a surprise: almost twenty years since it was set up, Beta 80 has discovered that it knows how to create, construct and work alongside customers, to develop cultural models. The bodycopy, too, evokes the charm and the wonder of being a business. "And it's even more amazing when reality exceeds expectations."

Art: Maurizio Morlacchi
Copy: Alessandro Borgomaneri